An outsourced, highly specialized marketing department, working on commission.
A results-based compensation pact.
We believe the traditional digital marketing model needs to be reinvented.
On one side, mid-sized and large companies are commonly frustrated because their marketing agencies do not take the time to get to know the business in depth, and as a result the strategies are often ineffective, bring in unqualified prospects, or, when working on a retainer, the agency has no interest in generating results as soon as possible. On the other side, agencies must acquire more clients in order to grow, fragmenting their attention and their talent.
We decided to become strategic partners of only 5 companies, to focus on making them grow exponentially, and to work with them under a commission scheme.
Why change the traditional model?
- We believe in disruption; that is why we created the Lean Marketing model in 2016, inspired by the agile frameworks used in production lines and application development.
- Quality over quantity. We want good clients who become partners.
- We can choose. We are passionate, focused, and we have been delivering results for more than 16 years.
Advantages.
A long-term relationship, with mutual benefit.
- Fixed-cost savings. A mid-sized company can reduce operating costs by avoiding the hiring of in-house staff and using the marketing agency's services as an outsourced department.
- Strategic focus: The agency can work closely with the company to develop and execute solid marketing strategies, leveraging its experience to maximize impact.
- Access to specialized expertise: The marketing agency brings specialized knowledge and experience in various areas of marketing, which can benefit a mid-sized company that lacks specialized in-house resources.
- Flexibility and scalability: The company can easily adjust its marketing resources to changing business needs without worrying about long-term contracts or internal staffing changes.
- Core business: The company can focus on its main activities, leaving marketing responsibilities in the hands of outside professionals.
- Reduced financial risk: The company only pays for the services and resources used, which reduces financial risk compared to maintaining an in-house marketing department with fixed costs.
- Sales funnel optimization: The agency optimizes and creates tools to improve the sales funnel, improving efficiency and the conversion rate from prospects to customers.
- Better lead quality: By aligning interests, the agency commits "All In" to constantly improving lead quality. The agency can use specialized tactics to generate quality leads and feed the sales funnel effectively.
Applies if...
- If you are the CEO or Sales Director of a successful company with sales above US$120,000 per month (or the equivalent in pesos).
- If the industry you operate in is large and currently growing.
- If the products or services you provide have clear competitive advantages.
- Their profit margin is attractive enough to allow a long-term strategic partnership.
- You understand that a good digital strategy, and its correct implementation, is vital for the company's growth.
Is this your case?
A human-to-human conversation about whether this model fits your company.