Our services.
Highly specialized services, designed under agile frameworks to drive your company's growth with precision and measurable results.
Each service is oriented to one key KPI: the Healthy Customer Acquisition Cost (HCAC). We measure, validate, and iterate each element until it earns its place in your strategy.
Which problem are we solving first?
Marketing-Sales Strategy Development
We design the strategy that integrates your sales and marketing departments into a single system aligned with your business goals.
Talk about this serviceA hands-on strategic analysis and design session where we work directly with the CEO or business owner to build the system that connects marketing and sales in a single direction. This is not a consultancy that hands over generic recommendations. It is a structured process that starts from the specific reality of your business to produce a growth system with clear priorities, defined owners, and metrics that give leadership real visibility into what is happening and why.
Why it matters
There comes a moment in the life of every company when growth stops being a matter of effort and becomes a matter of system.
The team works. The campaigns run. The budget gets spent. But the numbers don't add up the way they should. And every time the subject comes up, the conversation ends in the same place: more activity, more adjustments, more attempts.
What nobody says in that meeting is that the problem is not execution. It is that marketing and sales are not operating as an integrated system. They are operating as two teams with different goals, different metrics, and different versions of what a good result means.
Marketing delivers leads. Sales says they're no good. Sales closes what it can. Marketing says there's no follow-up. And executive leadership sits in the middle, listening to both sides without a clear map of where the system is broken.
Meanwhile the year moves on. The first quarter goes to defining. The second to adjusting. The third to explaining. And the last to closing whatever can be closed with what's left.
That cycle is not broken with more budget or by changing agencies. It is broken when someone sits down to design the whole system: who the real customer is, how they decide, what message they need at each stage, what each team does, and how everything is measured together.
That is exactly what we do here.
Benefits and deliverables
- Diagnosis of the current sales system: what is truly working and what only looks like it is working
- Identification of the real customer: who drives the purchase, who approves it, what moves them and what holds them back
- Market awareness map and messages aligned to each stage of the journey
- Design of the full funnel: TOFU, MOFU, and BOFU with commercial criteria, not just marketing criteria
- Definition of roles and activities for each team so that every channel operates as a single system
- Dashboards and KPIs per stage with clear owners and real-time visibility for leadership
- Strategic priorities ordered by impact, so you know what to move first and what not to touch
- A structured, defensible document that gives leadership a solid growth narrative for the year
Under a lean philosophy, we start by identifying the mismatch that costs the business the most. Because in most cases, there is a single broken piece holding everything else back. Finding it first changes the rest of the year.
Frequently asked questions
It includes the definition of the target segment, a differentiated value proposition, acquisition channels, the design of the sales process, and the KPIs that measure whether each element works. Everything is built around the business's Healthy Customer Acquisition Cost (HCAC).
Between 4 and 8 weeks of joint work, depending on the complexity of the market. The process includes diagnosis, definition, establishing the Healthy Customer Acquisition Cost, and validation before moving to execution.
We believe Sales and Marketing must be two parts of a single system. It is part of what makes us different as an agency.
The strategy development covers both areas as one system. We design acquisition (marketing) and the closing process (sales) with shared metrics aligned to the same objective.
There are several moments when it needs to be reviewed.
- Obviously, when sales stagnate or decline for several consecutive quarters.
- When the buying behavior of the target customer changes (for example, we now see sourcing done with AI agents).
- When the category suffers a disruption or new competitors enter with an offer that breaks established patterns.
- Before the launch of a product or service line.
- In the event of a leadership change (CEO, CCO, CMO).
- Before a merger, acquisition, or change of business model.
- Saturation or fatigue of current acquisition channels.
- Inconsistent results between what is invested in media and what is generated in pipeline.
- Loss of brand relevance or an outdated perception.
- An increase in customer acquisition cost (CAC) without a proportional return.
A strategy document, a channel map with suggested investment, a weekly execution plan, a dashboard of initial metrics, and an alignment session with the team.
High-Performance E-Commerce Team Development
We build and strengthen in-house teams capable of operating and scaling a profitable E-Commerce channel.
Talk about this serviceHands-on consulting to form and structure high-performance in-house teams in e-commerce. We work directly with your company's team members under the SCRUM methodology with weekly sprints, which guarantees concrete results from the first month of the engagement.
Why it matters
E-commerce platforms do not generate results on their own. The critical factor is the team that operates them. The absence of methodology, clear roles, and defined metrics translates into reactive operations, lost sales, and high turnover. This service solves that gap at the root.
Benefits and deliverables
- Diagnosis of the current E-Commerce operation and its areas of opportunity
- Capability diagnosis of the current team, identifying gaps by role
- Direct training for team members in e-commerce operations, metrics, and processes
- Definition of KPIs, tracking dashboards, and operating cadences
- Documented protocols for catalog management, orders, and after-sales support
- Continuous, data-driven optimization of the E-Commerce site
- At the close of the project, your company keeps a trained, autonomous, results-oriented team
Under a lean philosophy, we prioritize the initiatives with the highest immediate impact so the company starts seeing improvements from the first weeks.
Frequently asked questions
A team that works like an elite squad: each member is a top-level expert in their discipline —performance campaigns, CRO, content, merchandising, retention, SEO (Traditional and Regenerative -AI agents)— and executes what corresponds to them at the exact moment it is needed, without depending on constant supervision. There is no room for improvisation; everyone masters their front and answers for their results.
What distinguishes this type of team is not only individual expertise but operating trust: each member knows they can rely on the others' execution, because communication is agile, constant, and transparent. Status is always up to date, decisions are made with real-time information, and nobody moves forward blind. In addition, each expert keeps constantly updated in their area and collaborates actively with the rest, so knowledge flows and the whole team raises its level —not just each person in their silo.
Changes in the way of working are visible within the first 3 to 4 weeks. The impact on sales metrics depends on the starting point and the existing traffic volume.
The team's methodology focuses on starting with "the lowest-hanging fruit" — those actions with the best complexity-to-impact ratio that can create the most significant changes in the final result (sales, cost of conversion, profit, etc.).
For both. With existing teams, the process starts with a diagnosis of how they work today. With new teams, we design the structure from the start, assigning roles and establishing the areas in which each member must acquire new skills, which they apply as the project develops.
SCRUM adapted for e-commerce operations: weekly sprints, results review, prioritization by impact, and process retrospectives. The team learns to operate autonomously.
Yes. That is the goal. At the end of the process, the team has the systems, tools, and judgment to operate and improve without depending on continuous external consulting.
Each team member has a clear view of which skills they need to develop in their role, the motivation, and the sources where they can acquire them.
High-Performance Sales Teams
We design and train sales structures aligned with the marketing strategy so they close more, and better.
Talk about this serviceHands-on consulting for the design, structuring, and activation of high-performance sales teams. Through weekly sprints under the SCRUM methodology, we work directly with the sales team members to install a repeatable, measurable sales system.
Why it matters
A sales team without methodology depends on individual talent, which produces inconsistent results and fragile structures. The absence of documented processes, clear metrics, and tracking mechanisms limits commercial growth regardless of team size.
Benefits and deliverables
- Design of the complete sales process: prospecting, qualification, presentation, and close
- Implementation or optimization of the CRM so that every sales action is recorded and transparent
- Sales playbooks and objection handling, developed with the team
- Definition of quotas, goals, and individual and team performance dashboards
- Outbound Sales training so executives successfully prospect the most important accounts
- Coaching, calibration, and continuous feedback sessions
- Team members trained in a sales methodology that stays in the organization after the project ends
The intervention starts with the areas of greatest friction in the sales cycle, to speed up improvements in close rate from the first weeks.
Frequently asked questions
There are several important differences between a traditional sales team and a high-performance one. The first is that in a traditional team, the prospect usually belongs to the executive: they hold the relationship, the key contacts, and the particulars of each one, and the process advances in a black box of which there are, at most, weekly updates (with true or false information).
In a high-performance team there is total transparency, and an executive who is not at the required level can be replaced without the company suffering for it.
Another important difference is that, in a high-performance team, proposals are developed by a specific owner, reviewed by the sales manager, and sent immediately, so the executive in charge of the account does what they do best: presenting to the client and following up closely.
Between 8 and 12 weeks for the team to operate consistently with the new system. The process includes designing the sales process, implementing the CRM, building dashboards, training, and accompaniment.
Yes. The system is designed for in-person, remote, and hybrid teams. The CRM and the SCRUM rituals work in any modality.
However, it is important to clarify that members must participate actively in the meetings. If one of them repeatedly shows disinterest, the matter will be raised privately with the Sales Director so that they are the one who makes the decision about their team.
The process includes the entire sales team, including leadership.
A sales system works when the leader operates it with the same rigor as the executives.
However, we ask that General Management avoid getting involved in the detail, so that the team has the freedom to come together as a solid core, without feeling constantly watched and judged.
The results will speak for themselves.
For companies with sales teams of 2 to 30 people who sell B2B or mid-to-high-ticket products. It is not designed for low-value transactional sales where volume is the only driver.
Conversion Rate Optimization (CRO)
We identify and remove the friction that keeps your traffic from becoming customers, improving the profitability of every visit.
Talk about this serviceA hands-on consulting service aimed at maximizing the percentage of visitors who complete a valuable action on your digital channels: a sale, an appointment booking, a purchase order. We work directly on your site, with your team, delivering concrete progress in every weekly sprint.
Why it matters
Increasing traffic without optimizing conversion is a strategy of rising costs and diminishing returns. Most sites lose between 90% and 98% of their visitors without converting them. CRO maximizes the performance of the traffic you are already paying for.
Benefits and deliverables
- UX audit, funnel analysis, and diagnosis of drop-off points
- Heatmaps and user behavior analysis
- A/B test plan prioritized by potential impact
- Implementation of improvements with results measured per sprint
- In-house team trained to sustain a culture of continuous optimization
Under a lean philosophy, we start with the pages and flows with the highest traffic volume to generate visible impact on conversion from the first weeks.
Frequently asked questions
CRO (Conversion Rate Optimization) is the discipline focused on increasing the percentage of visitors who complete a specific action within a site or landing page —buy, leave their details, book a call— without needing to invest more in traffic.
It serves three concrete purposes: increasing sales or leads with the same media budget, identifying the real friction in the user journey (long forms, confusing checkout, unclear copy, load speed), and improving the return on the entire acquisition investment, because it converts better the traffic you are already paying for.
It is not based on intuition or personal taste: it is based on A/B tests, heatmaps, session recordings, and analysis of real behavior.
For example: if a landing page converts at 2% and is optimized to 4%, the result doubled without touching the media budget.
The first measurable results appear between 4 and 8 weeks, depending on traffic volume. With more traffic, data accumulates faster and conclusions are more reliable.
At a minimum, between 500 and 1,000 monthly visitors on the pages to be optimized. With less traffic, tests take longer to reach statistical significance.
It could, but not necessarily.
We always start with the lowest-hanging fruit: a clearer CTA, a shorter form, a more direct value proposition. A redesign is only proposed when the problem is structural.
Microsoft Clarity for heatmaps and session recordings, GA4 for funnel analysis, and A/B testing tools depending on the client's platform.
Digital Transformation Diagnosis
We X-ray the digital state of your company and tell you exactly what is failing, what matters most given your context, and where to start.
Talk about this serviceJavier Rosas personally applies a proprietary analysis model — 6 operational blocks evaluated across 5 dimensions — to produce a complete diagnosis of the organization's digital maturity. It is not a questionnaire. It is an expert reading of your operation that ends in an executive document with the diagnosis, the relevance of each finding given the market context, and the roadmap of priorities.
Why it matters
Most technology investments that do not generate a return share the same origin: they were made without knowing precisely what was failing and what was urgent versus what could wait. This service produces exactly that clarity — before you spend.
Benefits and deliverables
- Executive document with a complete diagnosis by block and dimension
- Analysis of the importance of each finding in the specific context of the market and the company
- Roadmap of priorities with a recommended order of intervention
CRM Setup
We configure your CRM from scratch so your sales team operates with full pipeline visibility and data flows where it should.
Talk about this serviceHands-on implementation of your CRM platform from scratch. We configure the tool, design the operating flows, and train your sales team members directly so the system works correctly from the first day of operation.
Why it matters
A poorly configured CRM produces inconsistent data, poor adoption by the team, and unrecorded sales opportunities. Implementing it correctly from the start determines whether the tool becomes an asset or an expense.
Benefits and deliverables
- Configuration of pipelines, stages, fields, and views by user profile
- Integration with email, calendar, and communication tools
- Automations for follow-up, reminders, and notifications
- User manual and direct training for team members by role
- An operational CRM with clean data and a team trained to administer it autonomously
Frequently asked questions
Complete configuration of the platform: pipeline stages, custom fields, basic automations, integration with the team's email, and initial training. The team is ready to operate from day one.
Between 3 and 6 weeks, depending on the complexity of the sales process and the number of integrations needed. Simple setups can be ready in 1 or 2 weeks.
We have a separate CRM Migration service in which the information is preserved before any move and handed to the client for safekeeping.
Yes. Training is included in the setup. We do not hand over a configured system without making sure the team knows how to use it and understands why each field and stage exists.
Yes. We integrate with email marketing platforms, WhatsApp Business, calendars, invoicing tools, and any system that has an API available.
CRM Master
We take your CRM to the next level: advanced automations, integrations, and executive reporting that turns data into decisions.
Talk about this serviceA sales operations expert embeds hands-on in your company to take full control of the CRM and transform the speed and quality of your sales team's response. It is not training or a configuration: it is a specialized operator who works side by side with your sales executives, ensuring every opportunity is documented, every follow-up happens on time, and every proposal reaches the client within hours.
Why it matters
One of the costliest and quietest problems in sales organizations is the gap between what happens in the field and what gets recorded in the CRM. Sales executives prioritize the relationship with the client over administering the system, which produces outdated pipelines, opportunities without follow-up, and a management team making decisions with incomplete information.
On top of this comes another critical bottleneck: response time in preparing proposals. In most companies, an executive leaves a meeting with a prospect and the quote takes days to arrive. By then, the moment of greatest client interest has already passed.
CRM Master solves both problems simultaneously.
How it works
The CRM Master takes operational responsibility for the system on two fronts: it acts as the guardian of the CRM's integrity, monitoring in real time that every executive records the client's information, the progress of the opportunity, and the commitments made. And it takes charge of preparing commercial proposals: when an executive leaves a meeting, the CRM Master receives the agreed terms, prepares the proposal, validates it with Sales Management, and delivers it ready to send the same day.
This mechanism creates a high-impact WOW factor: the client receives a formal, well-structured proposal, validated by leadership, before the day ends. That speed communicates, without words, the level of professionalism with which the company operates.
Benefits and deliverables
- CRM updated in real time with reliable information per executive and per pipeline stage
- Commercial proposals prepared and validated on the same day as the meeting with the prospect
- Sales Management with full visibility and clean data to make decisions
- Shorter sales cycle by eliminating dead time in follow-up and quoting
- WOW factor documented as a competitive advantage in the sales process
- Executives focused on the client relationship, not on administering the system
- A culture of sales discipline installed in the team as a result of continuous accompaniment
Frequently asked questions
CRM Setup is an implementation service: we configure the system, define pipelines, fields, and basic automations, and train the team to operate it. It is a one-time deliverable — when it ends, the CRM is ready and the company operates it autonomously.
CRM Master is an ongoing operation service. It is not about leaving the system configured and training the team, but about embedding an expert who works side by side with the sales executives on a permanent basis, guaranteeing two things in real time:
That the information in the CRM is always up to date and reliable (every opportunity documented, every follow-up on time).
That commercial proposals are prepared and validated on the same day as the meeting with the prospect.
In other words: CRM Setup gives you the tool ready to use. CRM Master makes sure that tool is used well, every day, without depending on each executive's individual discipline — and it also speeds up the sales cycle with the WOW factor of same-day proposals.
Between 2 and 8 weeks, depending on the complexity of the flows and integrations. The work is done in sprints so the team sees partial results week by week.
Yes. It is an optimization and expansion service, not an initial setup. If the client has no CRM or has a poorly configured one, we start with CRM Setup.
Lead response time, effective follow-up rate, conversion rate by pipeline stage, forecast visibility, and the share of the team's time spent selling versus administering.
Yes. The integration between the CRM and marketing platforms (email, ads, landing pages) is one of the pillars of the service. It closes the loop between acquisition and close.
CRM Migration
We migrate your sales operation to a new CRM platform without losing data, context, or continuity in the sales process.
Talk about this serviceComprehensive, hands-on management of your CRM platform migration: from the audit and cleaning of data to the configuration in the new system and training the team to keep operating without interruption.
Why it matters
A CRM migration without methodology can mean weeks of operational chaos, loss of sales history, and team resistance to change. A well-executed migration makes the transition transparent to the business and the client.
Benefits and deliverables
- Audit and normalization of data before the migration process
- Mapping of fields, objects, and structures between platforms
- Verified migration of contacts, opportunities, activities, and history
- Configuration in the new CRM replicating existing flows and automations
- Post-migration training and accompaniment during the operational start-up
Frequently asked questions
No. All the information is concentrated in a middleware, which preserves it.
From there it is exported to the new CRM step by step.
Between 4 and 8 weeks. The time varies depending on the volume of data, the complexity of the sales process, and the number of integrations that must be reconnected in the new system.
Yes, in most cases. The availability of history depends on the export capabilities of the source CRM and the format the destination accepts. We assess it in the initial diagnosis.
Yes. We design the process to keep downtime to a minimum. The switch is made at a low-activity moment, once the new system has been validated.
Loss of customer data, deleted history, a misconfigured pipeline, broken integrations, and a team with no visibility into its operation. The risks are mitigated with planning, testing, and documentation.
E-Commerce Setup
We launch your online store with the right architecture: platform, catalog, payment gateway, logistics, and metrics from day one.
Talk about this serviceHands-on implementation of your online store with a focus on conversion from day one. We configure the platform, catalog, payment methods, logistics, and every point of the customer journey with commercial judgment. At the close, your team members operate the channel on their own because we train them for it.
Why it matters
Setting up an e-commerce is not the same as setting up an e-commerce that sells.
Many companies reach launch after weeks of internal work. Well-meaning team members who uploaded products, arranged categories, picked the template, and followed the platform's tutorials. The site looks nice. The team is proud. The launch happens.
And it doesn't sell.
It's not the product. It's not the price. It's that nobody on the team knew in depth how a real user behaves when they are about to buy, what stops them, what makes them close the tab, where the journey breaks without anyone noticing.
An e-commerce configured with real knowledge of the conversion process pays for itself from the first months. One configured with good intentions and without that knowledge can drain resources for a long time before anyone raises a hand.
Benefits and deliverables
- Platform configuration aligned to the business model and the real profile of the buyer
- Customer journey designed to eliminate friction at every stage, not just to look good
- Catalog loaded and optimized with conversion criteria
- Integration of payment methods, logistics, and operational management tools
- Checkout, policies, and notifications configured to reduce abandonment
- Team members trained to operate and maintain the channel without depending on outsiders
- A channel ready to sell from the start, not from the third quarter of adjustments
We start with the elements of the journey that have the greatest direct impact on sales. The idea is for the site to generate its first conversion as soon as possible, not after an endless cycle of corrections.
Frequently asked questions
A store with catalog, payment gateway, basic logistics, and analytics configured can be ready in 6 to 12 weeks. The time depends more on the client's decisions (prices, shipping, photos) than on technical development.
Mainly Shopify Plus, WooCommerce, Adobe Commerce (formerly Magento), and VTEX. The choice of platform depends on the expected sales volume, the complexity of the catalog, and the operating budget.
It includes the configuration and customization of the selected theme. A fully custom design is a separate project. Most clients get excellent results with an optimized theme.
We configure the integration with the carriers or logistics platforms the client already uses. If the client has no provider, we evaluate them together and recommend the most suitable one for their volume and destinations.
Yes. A setup is not complete without analytics. We configure GA4 with the correct conversion events, Microsoft Clarity for heatmaps, and the pixels of the ad platforms the client will use.
Go To Market Strategy
We design the complete strategy to bring a product or service to market: segment, message, channels, timing, and validation metrics.
Talk about this serviceHands-on development of the complete strategy for launching a product, service, or business unit: segmentation, positioning, channel selection, message architecture, and an execution plan with measurable milestones.
Why it matters
Most launches do not fail because of product shortcomings, but because of the absence of a market-entry strategy. Without clarity on the target segment, the right channel, and the right message, launch resources are diluted without generating traction.
Benefits and deliverables
- Definition of the target market, buyer persona, and competitive map
- Differentiated value proposition and key messages by segment and channel
- Selection and prioritization of acquisition and activation channels
- Phased launch plan with owners, metrics, and budget
- Documented strategy and a team aligned to execute with focus from the first sprint
Under a lean philosophy, the strategy prioritizes the channels and segments with the highest probability of early conversion, to generate commercial traction from the start.
Frequently asked questions
Between 3 and 6 weeks of strategic work. Compressing this process produces a plan that looks complete but does not guide any real decision during execution.
Yes. It includes the channel recommendation, the suggested budget distribution by channel, and the validation metrics for each stage of the launch.
A launch plan defines actions and dates. A GTM strategy first defines to whom, with what message, and through which channels — and only then defines the actions. Tactics without strategy produce activity without results.
Yes. In fact, it is the ideal moment. The GTM process can feed the product's development with market information before launch, avoiding corrections after going live.
Yes. Competitive analysis is part of the process to identify the product's real differentiation angle and define the message that communicates it clearly and credibly.
A complete GTM strategy document, a map of segments and messages by audience, a channel launch plan with timing and budget, and success metrics defined for each stage.
Digital Transformation Roadmap
You co-build your digital transformation roadmap together with Javier, session by session, until you have the plan you will actually execute.
Talk about this serviceThe same 6-block, 5-dimension model as the Diagnosis, but the process is different: the CEO sits down to build it together with Javier in joint working sessions. You do not receive a finished document. You take part in every prioritization decision — and that completely changes the conviction with which it gets executed.
Why it matters
A transformation plan that the CEO co-built does not get shelved. It gets implemented. The difference between a company that transforms and one that buys reports is not the quality of the analysis — it is whether the person who has to act understands the reasoning behind each priority.
Benefits and deliverables
- Executive document with a complete diagnosis by block and dimension
- Analysis of the importance of each finding in the specific context of the market and the company
- Roadmap of priorities built together, not handed over
Frequently asked questions
A joint working process between the CEO and Javier Rosas in which each area of the company is analyzed through the 6-block, 5-dimension model, and the priority plan specific to that company's context is built in collaboration. The deliverable is the same executive document as the Diagnosis — with the difference that the CEO took part in building it.
Because a CEO who built their own transformation plan understands the reasoning behind each decision and has the conviction to execute it. A document delivered from the outside gets shelved. A plan you helped design gets implemented.
For CEOs who want to understand their digital business from the inside, not just receive a report. The process is designed for mid-sized or large companies willing to invest executive time in building the plan, not just in receiving it.
The model and the deliverable are the same. The difference is the process: in the Diagnosis, Javier analyzes and delivers. In the Roadmap, the CEO sits down to build it together with Javier, session by session.
The same executive document as the Diagnosis: the complete analysis across all variables of the model, the importance of each finding given the market and company context, and the roadmap of priorities. The difference is that, having co-built it, the CEO arrives at the document with a full understanding of every decision.
It depends on the scope. The process is designed to work primarily with the CEO. If there is a COO, CTO, or Sales Director whose perspective is relevant, they can be included in specific sessions.
That is exactly the value of the process. The structured model lets you see the whole company before deciding where to start. Most CEOs leave the process with a different perspective than the one they had when they came in.
Value Proposition Development
We build the value proposition of your brand or product from the customer inward, based on the Value Proposition Canvas and market analysis.
Talk about this serviceHands-on consulting to build or redefine the company's value proposition from its root. We work directly with the CEO or owner to map precisely which real jobs the customer is trying to get done, what frustrates them in the process, and which outcomes truly matter to them, and from there design a proposition that fits what the market needs, not what the company assumes it needs.
Why it matters
Most companies build their value proposition from the inside. They start from the product, its attributes, what it cost them to develop. And from there they try to convince the market that this is what it needs.
The problem is that the customer does not buy features. They buy solutions to specific jobs they have to get done. And if the proposition is not built from that logic, what the company communicates and what the customer hears are two different things.
This shows up in very recognizable ways. The sales team feels it has to explain too much before generating interest. The sales material doesn't connect. The price is always perceived as high even though the product is good. And leadership doesn't understand why, if they have something solid, the market isn't valuing it the same way.
The origin is almost always the same: nobody sat down to build the proposition from the customer inward. When that exercise has not been done rigorously, everything that comes after —the message, the funnel, the sales pitch— is built on assumptions.
And assumptions, in competitive markets, are expensive.
Benefits and deliverables
- Mapping of the functional, emotional, and social jobs the customer is trying to get done
- Identification of the real pains: the frictions, risks, and obstacles they face in the process
- Definition of the gains they expect and the ones that would surprise them: which outcomes matter to them and in what order
- Design of the proposition aligned point by point with that profile: what the company offers, how it relieves the pains, and how it generates the outcomes the customer seeks
- Validation of the fit between what the company offers and what the market truly values
- Proposition articulated by segment, ready to apply in sales, the website, and sales materials
- Sales and marketing team members trained to communicate it consistently without depending on whoever built it
Under a lean philosophy, we start with the segment of highest value to the business and the point of greatest friction in the current communication. The goal is for the team to go out and sell with a stronger argument from the first weeks, not at the end of an endless process of workshops.
Frequently asked questions
If prospects don't quickly understand what you do and who it is for, if the visit-to-contact conversion rate is low, or if the sales team has to explain too much before generating interest.
Between 3 and 5 weeks. The process includes research with current customers, competitive analysis, definition workshops with the team, and validation with real users.
On the Value Proposition Canvas: the job to be done for each buyer persona, the pains they want to eliminate, and the benefits they seek.
Once we identify them, we generate a solution for each of their main problems, and we increase the benefits. From there we verbalize a statement in which they can clearly understand what we can do for them.
The enormous usefulness of this exercise is that each of their pains, and the relief we generate, becomes a narrative for our funnel — from there the communication manual is generated, which includes content for social media, campaigns, landing pages, newsletters, nurturing sequences, AI agent responses, etc.
It can be both. We design the corporate value proposition and individual propositions for each product or service when the offers differ from one another.
Yes. The process ends with validated copy for the website, the sales pitch, marketing materials, and acquisition campaigns. It is not just a framework — it is applicable copy.
It is common and it is part of the work. We facilitate the internal alignment process before defining the final proposition. A value proposition the team does not believe in is never communicated well.
Scale Strategies for Mid-Sized Companies
We design the strategy and systems so a mid-sized company can grow steadily without losing efficiency or profitability along the way.
Talk about this serviceFrequently asked questions
Companies with annual revenue between 1 and 50 million dollars, with teams of 10 to 200 people, that already have a validated business model and want to grow without losing efficiency or profitability.
Growing means more sales. Scaling means more sales without costs increasing in the same proportion. A company that grows without systems becomes more complex and less profitable.
Between 6 and 10 weeks for the diagnosis and design phase. Implementation is a process of 6 to 18 months depending on the complexity of the business.
Marketing, sales, operations, and technology. All four must be aligned for growth to be sustainable. Scaling marketing alone without scaling operations produces growth the business cannot deliver.
A stable HCAC, a predictable customer LTV, a solid retention rate, a documented sales process, and operating capacity with room to grow. Without these indicators, scaling amplifies existing problems.
It can include it if that is the growth lever identified. The answer is not always geographic expansion — sometimes scaling means going deeper into the current market with greater efficiency.
Generally yes. It is necessary to create a digital ecosystem. Technology is the enabler of growth without a proportional increase in costs. The technology roadmap is part of the scale plan.
Of course. We offer accompaniment on the marketing and sales initiatives that are part of the plan. We coordinate the technology initiatives with the internal team or the client's providers.
The first indicators that the strategy is working appear between 3 and 6 months. The full impact on revenue and profitability consolidates between 12 and 24 months.
Hiring more salespeople without a sales process, spending more on advertising without CRO, growing the catalog without logistics. The prior diagnosis avoids investing in the wrong direction.
PageSpeed
We optimize your website's load speed to improve user experience, search rankings, and conversion rate.
Talk about this serviceA hands-on load-speed optimization service for websites and online stores, focused directly on the factors Google uses to determine ranking in search results. We work on the site's technical infrastructure and train the team to maintain the standards without depending on outsiders every time something changes.
Why it matters
You may have been investing in SEO for years. Content, backlinks, structure, keywords. All done well, all well-intentioned. And the ranking simply doesn't rise as it should.
What probably nobody told you is that Google does not rank slow sites well. Core Web Vitals are a direct ranking factor. Not secondary. Not optional. If the site doesn't load fast, Google knows it, measures it, and penalizes it. Everything else you built in SEO performs less than it should because it is standing on a weak technical foundation.
And meanwhile the user on their phone, on their real connection, waits. One extra second of load time measurably reduces the conversion rate. Two more seconds and a significant share of the traffic you are paying for is already gone. Not because they weren't interested in the product. But because there are ten more options one click away and none of them is making them wait.
It is a problem that charges you twice: in ranking and in conversion. And because the site does load, because it does look good on the office computer, nobody on the team identifies it as the obstacle. It stays invisible while it keeps costing you.
Benefits and deliverables
- Complete technical audit with a precise diagnosis of the factors slowing the load
- Optimization of images, code, scripts, and server resources
- Improvement of Core Web Vitals: LCP, FID, and CLS, the indicators Google measures directly
- Configuration of cache, CDN, and good practices for sustainable performance
- A site with an improved Google PageSpeed score, with visible progress in every weekly sprint
- In-house team trained to maintain the standards without continuous external intervention
- SEO on a solid technical foundation that lets everything else you have already built start performing as it should
We start with the pages with the most traffic and the greatest impact on conversion. The goal is for the improvement in speed to show up in both ranking and commercial results as soon as possible.
Frequently asked questions
PageSpeed is the load speed of a website. Google uses speed as an important factor in displaying search results.
On the other hand, a slow site loses visitors before they see the content: each additional second of load time reduces the conversion rate by between 7% and 20%.
Between 3 and 6 weeks for the main improvements. Some changes have an immediate impact; others require validation to make sure they don't affect the site's functionality.
Generally not in a visible way. The optimizations are technical: image compression, lazy loading, code minification, cache configuration. The site looks the same, but loads much faster.
WordPress, Shopify, Webflow, Magento, and HTML/CSS sites. The optimization techniques are different for each platform and the range of possible improvement varies.
Google has officially stated that Core Web Vitals are ranking factors. A slow site is at a disadvantage against competitors with better performance, regardless of content quality.
Sites with many images gain the most from optimization. Lossless compression, lazy loading, and modern formats (WebP, AVIF) can reduce image weight by between 60% and 80%.
Yes, significantly. A slow or shared server can limit the impact of all the other optimizations. If hosting is the bottleneck, we identify it and recommend the right alternative.
It depends on the starting point. Sites that start with a Google PageSpeed score between 20 and 40 can reach 80 or more. Sites already at 60 can reach 90+. The points gained have a direct impact on conversion and ranking.
It can degrade. It's like staying in shape.
What you did and gained can degrade if plugins, unoptimized images, or uncontrolled third-party scripts are added.
That is why we train the team to maintain the standards and establish technical guidelines for adding new content.
GEO — Generative Engine Optimization
More and more searches are carried out by agents. A specialized service so your site is found where language models look for their answers.
Talk about this serviceGEO (Generative Engine Optimization) is the set of technical and content decisions that determine whether a language model — ChatGPT, Gemini, Perplexity, DeepSeek, Ernie (Baidu), Qwen (Alibaba), Copilot (Microsoft), the internal enterprise agents that the world's largest companies are deploying today on their own infrastructure, or any of those yet to come — selects your site as a source when building an answer for your customers. It is the natural extension of SEO into the generative AI ecosystem, and it requires a technical and content layer that traditional SEO does not cover.
Why it matters
Generative AI engines do not work like traditional Google. They use RAG — Retrieval Augmented Generation: they extract fragments from public sources, process them with a language model, and synthesize an answer. Your site does not appear in a list of results — it is cited as a source, or it does not exist in that answer.
This applies equally to mass-market models and to the internal agents that companies of every size are deploying today: corporate assistants built on OpenAI, Anthropic, or Google APIs, or open-source models running on their own infrastructure on Nvidia, AMD, or Intel hardware. Each of those agents looks for information on the web and decides which sources to cite. If your site is not built to be read by them, you do not exist in those answers.
AI agents read your site in three simultaneous ways: through a visual capture, through the structural HTML, and through the accessibility tree. If your site has non-semantic HTML, elements without ARIA attributes, an ambiguous DOM hierarchy, or content that depends on JavaScript to render, the models do not process it correctly — and a company with years of SEO work can be completely absent from those answers without knowing it.
Benefits and deliverables
- Visibility audit across the main generative engines: ChatGPT, Gemini, Perplexity, DeepSeek, Copilot, and Google AI Overview
- Technical diagnosis of readability for LLMs: semantic HTML, ARIA attributes, accessibility tree, Core Web Vitals, and content crawlability
- Implementation of structured data (Schema.org) and technical markup that models can interpret via RAG
- Content strategy oriented to topical authority and to becoming a cited source in generated answers
- Optimization of brand entity coherence across all the platforms where models look for context
- Monitoring of appearances and mentions in AI-generated answers
- Content team trained to produce under the criteria of the new ecosystem
Frequently asked questions
GEO is the discipline that optimizes a site so that language models — ChatGPT, Gemini, Perplexity, DeepSeek, Ernie, Qwen, Copilot, and enterprise agents — find it and display its content as a source when building answers.
It is the evolution of SEO toward the generative AI ecosystem.
SEO optimizes for Google to index and rank pages. GEO optimizes for LLMs to select your site as a source via RAG. The models prioritize topical authority, semantic HTML, and entity coherence over keyword density.
Yes. It is more common than it seems. A site in position 1 on Google can be completely absent from the answers generated by ChatGPT or Perplexity because the source-selection logic is different.
We cannot guarantee that you will be found by these services. In fact, not even their own engineers can guarantee it.
What we do is lay down all the foundations so they can find the content easily, read it, and share it as part of their answers.
We rely on the guidelines published mainly by Google on this subject, and we constantly evaluate the content published by ChatGPT, Gemini, Perplexity, DeepSeek, Ernie (Baidu), Qwen (Alibaba), Microsoft Copilot, Google AI Overview, and some internal enterprise agents that use LLM APIs on their own infrastructure.
Correct semantic HTML, ARIA attributes, a readable accessibility tree, implemented Schema.org, a robots.txt with no blocks on AI crawlers, content that renders without JavaScript, and an llms.txt with the company's key information.
RAG (Retrieval Augmented Generation) is the mechanism LLMs use to look up external information before answering. Your site does not "appear in results" — it is extracted as a fragment of knowledge, or it does not exist in that answer.
Technical changes take effect in weeks. Content and topical authority changes take between 2 and 4 months to be reflected in visibility within generative engines.
Once again: we cannot guarantee that you will be found or how well you will rank.
No, it does not replace it; it complements it.
SEO is still necessary for visibility in traditional search. GEO adds the visibility layer in the generative AI ecosystem. Both share technical foundations but require additional specific work.
SEO so humans find you, GEO so AI agents find you.
Visibility audit across generative engines, technical diagnosis, implementation of changes, content strategy for RAG, optimization of brand entity coherence, llms.txt, and training for the content team.
With periodic audits across the main generative engines using the same ICP questions, compared against the initial baseline. We measure appearance, quality of the mention, and position as a cited source.
B2B Demand Generation
At any given moment, only about 3% of the companies you could sell to are in active buying mode. The hard work is identifying exactly who that 3% is and building a successful system to reach them before they hire someone else.
Talk about this serviceThe decision-maker at the account you want is not searching for your solution on Google, will not click your ads, and deletes hundreds of generic emails every day without even reading them. They don't do it because they don't need your company's products and services — but because a) they have a day full of activities and b) they receive dozens of messages every day trying to sell them things they don't need.
The solution is a different kind of marketing: it is based on identifying signals that indicate a specific company is at the right moment — a change in leadership, the hiring of a key role, a change of tech stack, an investment round — and building on those signals a system designed to start a human-to-human conversation. No volume metrics. No generic templates. No waiting for them to come on their own.
What makes this system possible today is the integration of AI tools that are carefully programmed and supervised by a human. It does not replace judgment — it amplifies it: more signals processed, better contact timing, personalization built from real data on each account.
Why it matters
Three realities that define whether B2B outreach really works:
1) The average B2B buying committee involves 10 or more people. 78% of sales teams contact only one. The result is that the account advances or not depending on whether that person is having a good day — not on whether the proposal is attractive.
2) 90% of the target market is not in buying mode at any given moment. Investing outreach in that 90% produces a lot of activity but few opportunities. The prior work — identifying signals, mapping the niche's real Active TAM — determines whom to approach this week.
3) Email server filters and purchasing teams have become very good at detecting automated messages. The only thing that really works is personalization built from real account data: what the director posted last week, the role they opened on LinkedIn, the tool they stopped using. A system does that.
Benefits and deliverables
- Confirmed meetings with decision-makers at the target accounts
Performance Marketing
Performance marketing is the advertising model where you only pay for the result — a click, a lead, a sale — never for exposure. We take it one step further: every result is measured against the HCAC.
Talk about this serviceA hands-on service for managing and optimizing performance marketing campaigns — SEM/PPC, paid social, programmatic, and affiliate marketing — where payment is tied to a measurable action and not to ad exposure. It is not limited to the campaign: we map each stage of the funnel (TOFU, MOFU, BOFU) with its corresponding landing page, optimize those pages with real behavior data, and build the audience signals that feed the campaign's targeting over time. We work directly on your ad accounts and your site with weekly SCRUM sprints. Designed for companies that already invest in paid media —with us or with another agency— without seeing the expected return, and for those about to start and who want to do it right from the first dollar.
Why it matters
Performance marketing exists as an answer to a simple problem: for decades, advertising was bought and paid for by exposure — impressions, reach, frequency — with no clear way of knowing whether that exposure translated into anything. The results model inverted that logic: instead of paying because the ad is shown (CPM), you pay because the action occurs (CPA, CPL, CPC). That is why the channels that operate under this model —SEM/PPC, paid social, programmatic, affiliates— are known as results media: every dollar can be traced to the action that generated it.
But paying for results is not the same as paying for a profitable result. That is the most common blind spot: a company can lower its CPA, raise its platform ROAS, and still be losing money on every customer it acquires — because those metrics measure the efficiency of the campaign, not the health of the business. A cheap lead that doesn't close, or a sale with a negative margin, still counts as a "result" for the platform. And it keeps draining budget for the company.
That is why at TLM performance marketing management does not stop at optimizing CPA or ROAS. Every channel, campaign, and audience is also measured against the HCAC — the maximum cost the business can pay for a new customer without compromising its profitability. The result is still the payment criterion. But the decision criterion is whether that result is healthy.
Optimizing only the campaign's bid, without touching the page that traffic lands on or the signals that feed the audience, leaves the job half done.
How we operate
The service operates on three fronts, not just on the campaign's bid.
First, we map each campaign against the funnel stage it serves —TOFU, MOFU, or BOFU— and connect it with a landing page designed for that specific stage, not with a generic page trying to convince everyone equally.
Second, those landing pages are audited and improved with real behavior data: heatmaps, user session recordings, and click maps that show exactly where the visitor hesitates, gets distracted, or leaves.
Third, we configure custom events in Google Tag Manager that capture the highest-intent signals for each business —such as the download of a technical datasheet in B2B contexts—, and we combine them with external signals, such as when a target account visits your competitors' pages — a signal that it is actively evaluating options in your category. Both sources feed the continuous construction and refinement of the campaign's audiences, instead of relying only on the platform's generic targeting.
Benefits and deliverables
- Audit and structure of pay-for-results campaigns: SEM/PPC, paid social, programmatic, and affiliates, depending on the channel most relevant to the business
- Definition of the payment models (CPA, CPL, CPC, ROAS) and of the HCAC that governs them, by channel and by campaign
- Mapping of campaigns by funnel stage —TOFU, MOFU, BOFU— with a dedicated landing page for each
- Optimization of those conversion pages with heatmaps, user session recordings, and click maps
- Custom events in Google Tag Manager to capture intent signals (for example, datasheet download in B2B) that feed custom and lookalike audiences
- Monitoring of external intent signals, such as target accounts' visits to competitors' sites, to prioritize whom to contact first
- Continuous testing of creatives, targeting, and bids prioritized by impact on profitability, not just on volume of results
- Weekly budget reallocation across channels depending on which ones sustain the HCAC and which ones break it
- Attribution dashboards and executive reporting that connect every paid result with the business outcome
- In-house team trained to sustain the optimization discipline once the accompaniment ends
Under a lean philosophy, we start with the channel or campaign with the greatest deviation from the target HCAC — that is where adjustment has the most immediate impact on profitability.
Frequently asked questions
Most paid media agencies report on platform metrics: CTR, CPC, ROAS. Those metrics tell you whether the campaign is efficient, not whether the business is profitable. At TLM we first audit against the HCAC — the maximum cost your business can pay for a customer without compromising its profitability — and from there we decide which channel, campaign, or audience stays and which gets cut. In addition, we don't stop at the campaign: we map the traffic against the TOFU, MOFU, and BOFU stages of your funnel, check whether the landing page is designed to convert at each stage, and build the audience signals the campaign needs to improve over time, not just to spend better today.
Also search for: switching ad agencies, my agency isn't delivering results, ad account audit, second opinion Google Ads, why my ROAS doesn't translate into sales, performance marketing agency Mexico
Performance marketing is the advertising model where you pay for the result — a click, a lead, a sale — and not for ad exposure. Traditional brand advertising is bought and paid for by impressions or reach (CPM), with no guarantee that it translates into anything measurable. Performance channels — SEM/PPC, paid social, programmatic, affiliates — are paid under models such as CPA, CPL, CPC, or ROAS, which lets you trace every dollar to the action that generated it. At TLM we add one more layer: every result is also measured against the HCAC, to make sure that what is being paid for is a profitable result, not just a result.
Also search for: what is performance marketing, difference between performance marketing and branding, results marketing, CPA CPL CPC ROAS, pay per result vs pay per impression, performance marketing explained
It is not limited to the campaign. A well-bid campaign that lands on a page that doesn't convert is still losing money. That is why we map each campaign against the funnel stage it corresponds to — TOFU, MOFU, or BOFU — and its specific landing page, and we optimize those pages with real behavior data: heatmaps, user session recordings, and click maps that show exactly where a visitor hesitates, gets distracted, or leaves. The campaign brings the right traffic; the page has to be ready to convert it.
Also search for: landing page optimization, heatmaps, session recording, click maps, CRO for paid campaigns, why my landing page doesn't convert, TOFU MOFU BOFU funnel
Audiences are not defined once at the start of the campaign — they are built from real behavior signals over time. We configure custom events in Google Tag Manager that capture intent actions specific to each business: in B2B, for example, downloading a technical datasheet is usually a much stronger intent signal than a simple visit. On top of that we add external signals: we monitor when a target account visits your competitors' pages, a signal that it is actively evaluating options in your category. Those signals — internal and external — feed increasingly refined custom and lookalike audiences, instead of relying only on the generic targeting the platform offers.
Also search for: B2B custom audiences, Google Tag Manager custom events, purchase intent signals, B2B lookalike audiences, GTM custom events, B2B demand generation, B2B intent data, competitor visit monitoring, account-based marketing
Before turning on the first campaign, every business needs to validate two things. The first: that the product or service has a target market that is large enough and has real ability to pay — not just interest, but budget. The second: that what that audience wants and can pay for makes sense as a business, which includes checking whether your ticket is consistent with what other competitors charge for a similar product or service. If your ticket is higher than the competition's, you probably need to focus on a specific niche with a clearly differentiated value proposition, so that the higher price is justified to the market. Without that validation, any campaign — however well run — ends up spending budget trying to solve a problem that is not about media, but about the fit between product, market, and price. If this is your case: Let's talk.
Also search for: validate target market, product market fit, how to price against competition, average ticket vs competition, differentiated market niche, before investing in advertising, business validation before ads
SCRUM is an agile framework that divides work into short cycles called 1-week sprints, with defined objectives, results review, and continuous adjustment. In marketing and sales teams, it lets you prioritize the highest-impact initiatives, deliver verifiable results in short timeframes, and correct course without waiting for the end of a quarter. It reduces the time between detecting a problem and solving it.
Also search for: agile methodology in marketing, SCRUM for sales, marketing sprint, agile marketing, how to implement SCRUM in sales teams, agile sales methodology, agile sales teams
A high-performance sales team is not defined by the individual talent of its members, but by the system they operate in: a sales process documented from prospecting to close, an active CRM with every interaction recorded, clear quotas and metrics by role, and a continuous coaching and calibration cycle. With this system, results are predictable and scalable without depending on a single person. Without a system, performance is inconsistent even if the product is excellent.
Also search for: high-performance sales team, how to improve a sales team, sales structure, effective sales process, improve close rate, sales team management
An efficient e-commerce team needs clarity in four areas: operations (logistics, inventory, customer service), acquisition (paid channels, SEO, email, marketplace), conversion (store UX, product copy, speed), and analytics (metrics that guide decisions, not just decorative dashboards). Without these areas aligned, an e-commerce can generate traffic without generating sales, or sales without profitability. The most frequent mistake is building the team by tool instead of by function.
Also search for: ecommerce team, how to structure an ecommerce team, roles in an online store, ecommerce operations, how to grow ecommerce, ecommerce metrics, online store management
The first results can be seen in 4 to 8 weeks, depending on the site's traffic volume. With little traffic, tests need more time to reach statistical significance. The process starts with a diagnosis of the funnel's drop-off points, followed by prioritized hypotheses, implementation, and impact measurement. CRO is a continuous cycle: each iteration reduces the loss of opportunities generated by the traffic you already have.
Also search for: CRO results, how long conversion optimization takes, A/B testing timelines, when conversion improvements show, ecommerce A/B tests, time to see CRO improvements
A store with catalog, payment gateway, basic logistics integration, and analytics configured can be operational in 6 to 12 weeks. Time is not usually lost in technical development but in decisions not made: shipping policy, price structure, product photography, copy, and buying experience. Arriving at those decisions well prepared is what determines whether the launch takes weeks or months.
Also search for: how long it takes to create an online store, ecommerce development time, launch a Shopify store, implement ecommerce, how much a virtual store costs, set up an online store, online sales platform Mexico
Between 3 and 6 weeks of strategic work, depending on the level of research required and the complexity of the product or market. The process includes: definition of the target segment, analysis of the value proposition against the competition, channel selection, and design of the launch plan with success KPIs. Doing it fast without depth produces a document that doesn't guide real decisions.
Also search for: how long a go to market strategy takes, time to launch a product to market, commercial launch plan, go to market timeline, market strategy timelines, service launch Mexico
Traditional SEO optimizes for Google to index and rank pages in its search results. GEO (Generative Engine Optimization) optimizes for language models — ChatGPT, Gemini, Perplexity, DeepSeek, Ernie (Baidu), Qwen (Alibaba), Copilot, and internal enterprise agents — to select your site as a source when building an answer for the user. The mechanisms are different: LLMs use RAG (Retrieval Augmented Generation), read semantic HTML and the accessibility tree, and prioritize topical authority and brand entity coherence over keyword density. A site can be in position 1 on Google and be completely invisible in AI-generated answers — and vice versa.
Also search for: GEO generative engine optimization, optimization for AI, SEO for ChatGPT, how to appear in AI answers, RAG retrieval augmented generation, visibility in language models, AIO AI optimization, SEO for AI agents
Let's find the first piece to fix.
A human-to-human conversation about your project.