We manage 1 million dollars a year in paid media. Every dollar has to turn into a sale.

Your current agency can keep doing the art: the videos, the graphic design, and the management of your social networks. Leave the complex work —account structure, tracking, audiences, pages, and budget— to us. Most paid media agencies report on platform metrics: CTR, CPC, ROAS. Those metrics tell you whether the campaign is efficient, not whether the business is profitable. We first audit against the HCAC (Healthy Customer Acquisition Cost) and from there we decide which channel, campaign, or audience stays and which gets cut.

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Performance marketing is the advertising model where you pay for the result —a click, a lead, a sale— and not for ad exposure. Traditional brand advertising is bought and paid for by impressions or reach (CPM), with no guarantee that it translates into anything measurable. Performance channels —SEM/PPC, paid social, programmatic, affiliates— are paid under models such as CPA, CPL, CPC, or ROAS, which lets you trace every dollar to the action that generated it.

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It is not limited to the campaign. A well-bid campaign that lands on a page that doesn't convert is still losing money. That is why we map each campaign against the funnel stage it corresponds to —TOFU, MOFU, or BOFU— and its specific landing page, and we optimize those pages with real behavior data: heatmaps, user session recordings, and click maps that show exactly where a visitor hesitates, gets distracted, or leaves.

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Audiences are not defined once at the start of the campaign: they are built for each buyer persona, with real behavior signals over time. We configure custom events in Google Tag Manager that capture intent actions specific to each business; in B2B, for example, downloading a technical datasheet is usually a much stronger intent signal than a simple visit. On top of that we add external signals, such as when a target account visits your competitors' pages. Those signals feed increasingly refined custom and lookalike audiences.

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If you invest at least 45,000 Mexican pesos per month in campaigns, this service is for you.

8 weeks from setup is enough time for Google's algorithm to stabilize. From there, budget decisions are made with the data from your own account.

We will recommend other types of campaigns that are better suited to the maturity level of your digital sales process.

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