# The Lean Marketing

> Digital marketing agency focused on profitability. Highly specialized services using agile frameworks to drive company growth with precision and measurable results. Based in Monterrey, Nuevo León, Mexico. Site available in English and Spanish.

The Lean Marketing is a consulting and digital marketing agency headquartered in San Pedro Garza García, Nuevo León, Mexico. We built our own framework to measure and optimize every element of the persuasion process under a single master KPI: the Healthy Customer Acquisition Cost (HCAC; in Spanish, Costo de Adquisición Sano, CAS).

We don't sell campaigns or quick fixes. We help internal teams understand what is happening, why it is happening, and which strategic decisions must be made before executing.

## Services

- [Marketing-Sales Strategy Development](https://theleanmarketing.com/en/our-services.html#estrategia-marketing-comercial)
- [High-Performance E-Commerce Team Development](https://theleanmarketing.com/en/our-services.html#ecommerce-equipos)
- [High-Performance Sales Teams](https://theleanmarketing.com/en/our-services.html#equipos-ventas)
- [Conversion Rate Optimization (CRO)](https://theleanmarketing.com/en/our-services.html#cro)
- [Digital Transformation Diagnosis](https://theleanmarketing.com/en/our-services.html#diagnostico-digital)
- [CRM Setup](https://theleanmarketing.com/en/our-services.html#crm-setup)
- [CRM Master](https://theleanmarketing.com/en/our-services.html#crm-master)
- [CRM Migration](https://theleanmarketing.com/en/our-services.html#migracion-crm)
- [E-Commerce Setup](https://theleanmarketing.com/en/our-services.html#ecommerce-setup)
- [Go To Market Strategy](https://theleanmarketing.com/en/our-services.html#go-to-market)
- [Digital Transformation Roadmap](https://theleanmarketing.com/en/our-services.html#roadmap-digital)
- [Value Proposition Development](https://theleanmarketing.com/en/our-services.html#propuesta-valor)
- [Scale Strategies for Mid-Sized Companies](https://theleanmarketing.com/en/our-services.html#estrategias-escala)
- [PageSpeed](https://theleanmarketing.com/en/our-services.html#pagespeed)
- [GEO — Generative Engine Optimization](https://theleanmarketing.com/en/our-services.html#geo)
- [B2B Demand Generation](https://theleanmarketing.com/en/our-services.html#generacion-demanda-b2b)
- [Performance Marketing](https://theleanmarketing.com/en/our-services.html#performance-marketing)

## Methodology

Our Lean framework applies lean-manufacturing philosophy to digital marketing. Every element of the persuasion process is structured, measured with its own KPI, and validated before scaling. The master indicator is the Healthy Customer Acquisition Cost (HCAC): a metric that ties marketing investment to the real profitability of the business.

We work with companies that have in-house marketing and sales teams, significant budgets, and demanding commercial goals. Our analyses and strategies are presented to executive management and boards of directors.

## Who is behind this

Javier Rosas — Senior Digital Strategist with 16 years of experience designing and optimizing commercial growth systems. His focus is on the indicators that directly affect the income statement: profitable acquisition, commercial efficiency, margin, and sustainability. LinkedIn: https://www.linkedin.com/in/javierrosas/

## Main pages (English)

- [Home](https://theleanmarketing.com/en/)
- [Services](https://theleanmarketing.com/en/our-services.html)
- [Sales done right — outsourced marketing department on commission](https://theleanmarketing.com/en/sales-done-right/)
- [Strategy for CEOs — The Well-Calibrated Machine](https://theleanmarketing.com/en/strategy-for-ceos.html)
- [Strategy for Marketing Managers](https://theleanmarketing.com/en/strategy-for-marketing-managers.html)
- [Performance Marketing for e-commerce](https://theleanmarketing.com/en/performance-marketing/)
- [GEO — Generative Engine Optimization](https://theleanmarketing.com/en/geo/)

## Versión en español

Agencia de marketing digital enfocada en rentabilidad. Servicios altamente especializados empleando frameworks ágiles para impulsar el crecimiento de empresas con precisión y resultados medibles. El indicador maestro es el Costo de Adquisición Sano (CAS).

- [Inicio](https://theleanmarketing.com/)
- [Nuestros Servicios](https://theleanmarketing.com/our-services.html)
- [Sabemos Vender](https://theleanmarketing.com/sabemosvender/)
- [Estrategia para CEOs — La Máquina Bien Calibrada](https://theleanmarketing.com/maquina_bien_calibrada.html)
- [Estrategia para Gerentes de Marketing](https://theleanmarketing.com/estrategia-gerentes-marketing.html)
- [Performance Marketing para e-commerce](https://theleanmarketing.com/performance-marketing/)
- [GEO — Generative Engine Optimization](https://theleanmarketing.com/geo/)

## Contact

- Email: hola@theleanmarketing.com
- Phone: +52 81 2310 6164
- Address: Edificio Vinkel 12o Piso Valle Oriente, San Pedro Garza García, N.L., Mexico, C.P. 66267
- LinkedIn: https://www.linkedin.com/company/the-lean-marketing/
- Instagram: https://www.instagram.com/theleanmarketing/
- Facebook: https://www.facebook.com/theleanmarketing
- TikTok: https://www.tiktok.com/@theleanmarketing.com