Professional contractor walking to a job site at sunrise, next to a work truck

Pro communication strategy

Objective

Enter the conversation pros already have in the back of their minds.
Place Client's Brand as a good solution for that particular problem.

120concerns mapped

401YouTube videos reviewed

287channels profiled

II

Pro users have different concerns in each part of their journey.

1Awareness

2Consideration

3Decision

4Purchase

5Installation

6Loyalty

This is our entry point

Client's Brand customersAnswer it on our website

Every concern should have an answer on the Client's Brand website: a UX job across product pages, guides and support.

Non-customersLeverage YouTube

Pros learn installs on YouTube. Meet them inside the videos they already watch.

III

Two pro segments. Their concerns sometimes differ.

Shower pro	Remodelers and builders who already build showers (mud bed, foam or pre-sloped).
Crossover	Contractors in adjacent trades (kitchen, roofing, flooring, general handyman) who don't install showers yet but see bathroom remodels as higher-paying work.

Shower proCrossoverBoth

IV

What's on YouTube, who owns it, and where we get in.

What's already on YouTube?

401 videos reviewed across 114 concerns, from 287 channels.
Install how-tos dominate: mud beds, foam pans, flood tests, curbless builds.
Buying topics (pricing, terms, delivery) barely exist: half the Purchase results were off-topic.

What's already taken by our competition?

**** appears in 175 of 570 results, with its own channel and a brand-partner channel (Home Repair Tutor).
**** owns liner and drain installs with 1M+ view videos.
**** runs through BuiltWithTools (videos at 3.1M and 2.6M views).

Where can we infiltrate, and how?

Creators who already feature us: TileCoach, Bathroom Remodeling Teacher, Home RenoVision DIY.
High-pain topics: leaks, failed flood tests, curbless questions.
Gaps nobody owns: measuring, warranty, pricing a shower job.
Unanswered comments, starting on our own videos.

****175 of 570

****70 of 570

Client's Brand** of 570

Results naming the brand in title, description or comments. Top 5 YouTube results per concern, Oct 2026.

**

comments on our own most-viewed video, despite ***K views.

The shower pan conversation is already happening. Mostly without us.

V

To move faster, we can act on three fronts.

A

Contact the creators and ask permission to run their videos in our campaigns.

Clicks go to Client's Brand.

They earnA referral commission

They growTheir public view count increases

A double benefit.

B

Request content creation from them as part of our influencer strategy.

Start with the creators who already feature Client's Brand, then recruit high-reach builders with no brand tie.

C

Use the videos that already rank, on our terms.

Placement targetingOur own videos in front of high-performing videos and channels.
YouTube search adsIn-feed ads above organic search results.
Website galleryEmbed videos in our educational section, with permission.
Comment repliesUse Claude or **** to answer in comments.
Licensed footageLicense and cut creator footage into ads for our campaigns.

VII

How to contact the creators.

From public channel and video descriptions: 287 channels, 51 with an email. Where none is listed, use the channel's About tab ("View email address").

Priority creators

14 of 16 list a public email or contact website.

Tier	Channel	Subscribers	Email	Website / other	Socials	Note
Deepen	TileCoach	328K	i******m	t******m (book online, forum)	—	Descriptions already carry Client's Brand tracking links
Deepen	Bathroom Remodeling Teacher	335K	—	b****m; 3-day shower course on **	****, Instagram, Facebook, LinkedIn	No email; use website, **** or LinkedIn
Deepen	Home RenoVision DIY	4.31M	i******m	—	Instagram, Facebook, TikTok, Pinterest	Runs paid sponsorships (****)
Recruit	Stud Pack	813K	s******m	**** affiliate store	—
Recruit	WINNI	1.29M	—	—	—	Check the About tab
Recruit	NC Handyman	7.3K	—	—	—	Small channel, high-view videos; check the About tab
Recruit	That Tile Chick	96K	T******m	t******m	Instagram, Facebook	Email listed for business inquiries
Recruit	The Excellent Laborer	923K	j******m	Course membership on ****	—	Email listed for business inquiries
Recruit	Keifer Kelson	85K	k******m	—	—	Email listed for collabs
Recruit	Royce Renovations	372K	r******m	—	—	Email listed for business inquiries
Recruit	Landberg Tile TV	95K	l******m	Merch stores	Instagram
Recruit	Matt Risinger (Build Show)	1.23M	—	b******m (sponsorship page)	Instagram	Pitch through the site
Recruit	Roger Wakefield Plumbing Education	732K	c******m	r******m	Discord community	Email listed for business inquiries
Recruit	Chuck the Contractor	20K	—	a******m (his marketing agency)	—	Reach through the agency site
Watch	Home Repair Tutor	730K	—	h******m	—	**** partner
Watch	BuiltWithTools	285K	—	p******m link	—	****

Recommended additional creators

US-based, they build or teach showers (or speak to contractors), with real reach or engagement. Engagement = comments per 1,000 views; the study average is about 0.3.

Group	Channel	Subscribers	Relevant views	Engagement	Email	Why
Builders	Modern Builds	1.85M	729K	0.34	—	Full mortar bed build: natural "mud bed vs pre-sloped" comparison
Builders	SgtDonovan	98K	473K	0.61	—	"Why shower pans fail" hit 5 concerns; uses **** today
Builders	Mordecai the Builder	58K	3.4M	0.58	m******m	Tile shower cost short with 1,954 comments
Builders	W.K.D. Construction	229K	1.1M	0.29	—	Curbless and **** installs; pitch a side-by-side
Builders	StarrTile	117K	296K	0.68	S******m	Pan leak diagnosis; comments full of leak pain
Builders	Fix This House	731K	286K	0.29	f******m	Beginner pan base and drain install
Builders	Sal DiBlasi	209K	91K	0.73	—	Flood test across five brands
Builders	Builder Brigade	479K	70K	1.58	—	Shower design do's and don'ts; very high engagement
Builders	The BeefMaster	63K	3.4M	0.31	—	Bath remodel start to finish; uses ****
Builders	HandyDadTV	380K	92K	0.45	c******v	How to choose a shower drain
Crossover	The Handyman Business	145K	281K	1.69	—	Handymen moving into bath remodels
Crossover	Handyman Startup	215K	624K	0.57	—	Beginner shower tiling guide
Crossover	Rising Tide Plumbing	63K	1.6M	0.43	—	"Plumbing a bathroom: you can do it"
Crossover	Contractor Fight TV	90K	106K	0.74	—	Lead generation for new contractors
Inspector	gold.star.inspections	299K	1.7M	0.42	—	"This is why you test the shower pan"

Other shower-relevant creators with a public email

Channel	Subscribers	Email	Relevance
Daru Dhillon	117K	h******m	Curbless shower base trend
Country Living Experience	452K	c******m	**** base install (603K views)
Dave Doc DIY	128K	E******m	DIY plumbing
HydroNYC	650K	h******m	NYC plumber; lead shower pan shorts
American Home Remodeling	5K	i******m	Remodeler pan install (470K views)
Pick Inside	10K	p******m	"Top 5 shower pans 2024" lists Client's Brand
The Bulletproof Handyman Business	44K	b******m	Handyman business audience (crossover)
Woody Goody Woodworks Reviews	3K	W******m	Reviewed a **** curb kit
****	667K	s******m	Retailer channel; pan install video (1M views)